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A Strategic Re-Brand

9/29/2017

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Branding is more than picking a design. It is an informed, researched, and targeted solution to reach a specific audience and goal. It doesn't sound "creative", but strategy it is the most important part before we start any creative project. We come to our solutions by asking a lot of questions, finding answers, and carving a specific targeted path. We work together as a partner with our clients. We have real, honest, business discussions and provide insightful solutions. Strategy is important, necessary and always recommended before a single creative element is created. 

We are pleased to share our amazing client Serigraphics' re-brand success. They came to us with a need to reach their audience in a more strategic way and with a consistent look that reflects all their service offerings. They wanted to keep the main essence of their previous logo but provide a new environment for it to live in. We provided brand auditing and strategy, brand architecture, re-branding concepts/direction, and creative--including a new website and marketing materials. Implementing improved web SEO helped with organic rankings and web presence. We are excited about this re-brand as it presents a more exciting and accurate window into Serigraphics' extensive capabilities, experience and services. ​
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Updated and Simplified logo
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Previous Logo Design
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Sample Brand Concept Suite
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    Follow Sproute Creative as we improve each business, one brand at a time. Sproute Creative can improve your business through strategic branding + creative. Smart Creative.

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