Events are a meaningful touchpoint and important relationship-builder for any business. The amount of time, energy and dollars invested are significant, yet many event hosts and companies aren’t taking full advantage of the opportunities events offer. Event Essentials provides a framework to understand the shifting landscape of events and helps businesses apply that lens to strategic and tactical decisions about their events. The education, expertise, and tips provided through Event Essentials have the potential to increase your event return on investment and engage your internal teams (namely sales and marketing) more fully in the event experience and ongoing outcomes.
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